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1. Seth Godin, Purple Cow: Transform Your Business by Being Remarkable (New York: Portfolio Hardcover, 2003).

2. Seth Godin, In Praise of the Purple Cow, FastCompany.com, 31 2003 ., http://www.fastcompany.com/magazine/67/purplecow.html.

3. Chad Fowler, My Job Went to India: 52 Ways to Save Your Job (Pragmatic Programmers) (Raleigh, NC: Pragmatic Bookshelf, 2005).

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